Find the insight
Customer language, product truth, campaign signals.
CREATIVE STRATEGY · META + TIKTOK
Find the angle
before the ad.
I help fashion, beauty and lifestyle brands make paid social creative with a clearer reason to exist.
For e-commerce teams already investing in paid social
A SIMPLE CREATIVE LOOP
Less guesswork.
Better next ads.
Shape the angle
A message, hook and concept with a clear job.
Brief the test
Creator-ready direction your team can act on.
A LOOK INSIDE
Strategy, made
tangible.
Small samples. Real thinking.
Ready to explore.
FREE SAMPLE · PDF
Creator brief
From customer insight to the opening hook.
FREE SAMPLE · PDF
Five-angle map
One product. Five customer motivations to test.
Illustrative examples of the process, not client results.
WAYS TO WORK TOGETHER
Pick your
starting point.
Clear direction for your next creative test, or ongoing support as you scale.
A FOCUSED PROJECT
Creative Strategy Sprint
Know what your next ads should say — and why.
- Research + insight01
- 3–5 testable angles02
- Concepts, briefs + test plan03
2–3 weeks · Scoped to youAsk about a Sprint ↗
ONGOING SUPPORT
Creative Strategy Partner
Keep your creative direction close to what the ads are teaching you.
- Fresh angles + concepts01
- Creator scripts + briefs02
- Regular creative reviews03
Monthly · Tailored scopeLet's talk ↗
SarahFOUNDER · SOUTH MGMT
A LITTLE ABOUT ME
Hi, I'm Sarah.
I'm a creative strategist in the Netherlands, with 6+ years in premium fashion and lifestyle.
Now I focus on the part before the ad: the insight, the angle and the brief.
Say helloGOOD TO KNOW
Quick
answers.
Do you manage the ad account?
I focus on creative strategy and work alongside your media buyer. I don't manage campaign spend.
What do you need from us?
Product context, customer feedback and any past creative learnings. View-only ad account access can help.
Do you guarantee results?
No. I give you a sharper, testable plan. Performance depends on testing and execution.